Award winning Jeezy, is an entertainment generalissimo. Over the years, his innovative role in the development of talents has earned him the position of a first-class event manager who is very instrumental in the promotion of premium showbiz stars. Remembering his growth in the industry Jeezy who studied Business Administration and Management said he had a rich working experience in the business sector. He eventually left the business sector for entertainment in 2014.” Having gathered all the required knowledge in management studies and building for himself an enviable corporate experience Jeezy hits Nigeria’s entertainment scene and started making his marks. It will be very significant to highlight here that this Lagos based entertainment maverick played a key role in thrilling up of Artists where celebrity endorsements from top Nigerian superstars not only brands up, but also contributed immensely to the Music industry. Surprisingly, the talented talent manager could hardly be seen giving self appraisal over his seeming achievements in the Nigeria’s entertainment sphere and this contributes to reasons his name may sound unfamiliar to some people in the public but remains highly celebrated among stakeholders in the industry. “My intention is not to be famous but to have the right mechanism in place to further enhance the visibility of already visible brands. We project our clients by ensuring for them consistent relevance, building them a formidable brand equity, portfolio management, risk and credit management and new market strategies. My clients are naturally meant to be bigger than me. They are the celebrities and not me.” He noted He added that his company is one that attempts to manage brands with a minimum of 70% Top of Mind Awareness amongst industry colleagues. Speaking on his awards, he humbly recognized other top executives nominated in his category saying the event pulled the game changers in the entertainment industry. The excited celebrity manager said the gesture will serve as a huge motivation which will spur him to greater achievements. On the standard of Nigerian entertainment when compared to the global market, he believes Nigeria is full of opportunities emphasizing that talents that abound in the country is humongous. “In Nigeria, entertainment is very lucrative if the potentials are properly and meticulously harnessed. Corporate and multi nationals are beginning to show keen interest in this industry and that is why the growth here is steady when compared to other African countries. For me, entertainment business can only be Nigeria and nowhere else. I want to believe I know the threats and I have been able to turn them into opportunities.The last clue to the puzzle is government agencies promulgating legislations to assist with aids, grants, credit provisions, creative protections, copyrights and royalty payments and we might just be on our way to conquer the world.” What does it require to be a good entertainment executive? “It takes a lot. But subjectively, I will least the few in no importance order; Awareness, exposure, constructive, intelligence, analytical, focus, integrity, firmness, discipline, administrative, network, net-worth, team building, leadership.” Jeezy hinted. The skilled celebrity manager, said his philosophy of life is: ‘If you want to go fast, go alone, If you want to go far, go with someone.
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